It is common for smartphone makers to take shots at each other from time to time, this peaks during their major launch events such as these. During the Pixel 2 launch event, Google took many shots at Apple, some of which were subtle while others were direct. Let us take a look at 5 times Google took a shot at it’s rival phone-maker.

#5: Identical Features in Both Devices

Google took a major shot at the iPhones and the way Apple treats the phones where the smaller iPhone tends to get lesser features such as a single camera, smaller storage, etc. Google said: “We don’t set aside better features for the larger device.”

#4: Storage Issues

Google Pixel 2 offers unlimited original size photo storage on Google Photos. Google took a brutal shot at Apple during the final video of the Pixel where a couple of frames of the iPhone were visible where issues with full storage were pointed out!

#3:One More Thing…

Steve Jobs was known for his iconic line, ‘One More Thing’ which indicates something big is coming up. A Google exec dropped the line casually after presenting the Google Home Mini, just before the Google Home Max was unveiled.

#2: From iPhone to Pixel

Phonemakers often tend to show off how easy it is to migrate from another device to theirs. Google took another shot at it’s rival phone-maker when it showed a user migrating from an iPhone to a Pixel 2. It was also stated that users could move their iMessages as well.

#1: A Bite of the Apple

Google, in their opening video addressed many questions about how smartphones need to become smarter. They took a sharp jab at iPhones here – “What if a company based on questions questioned this?” was one of the questions asked in this montage. this question was immediately followed by a visual of a woman biting into an Apple.    

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